This month I feel that there is something that needs to be repeated and that is the fact that we as professional photographers need to have a set of standards and a vision for not only our photography but for our photography business as well.
Recently I have come across a video (http://www.prageruniversity.com/History/Why-is-Modern-Art-so-Bad.html#.VeJ2ZaBViko) where a professional artist; Robert Florczak, with over forty years of experience and in that video he explains why he feels modern art is so bad; one reason he gives for why modern art is bad is that we no longer have any standards, on the part of both the artist and the public, for what is good and what is bad. It is pointed out in the video that a lot of people feel that art is a matter of expression, and I do agree with that but there still needs to be standards in place so that today’s artist have some guidelines.
Today it seems that more and more artists are just going for ambiguity and for the shock value of grotesque and vulgar and they claim that the piece was intended to send a message. What kind of message is it sending? Is it telling a story or just trying to get people to notice their work? For the most part I feel that a lot of, so called, modern art really misses the mark because the message the artist is trying to send is not clear. An anonymous author said “I always thought good photos were like good jokes. If you have to explain it, it just isn’t that good.” If you have to explain to the viewer what the piece is about then you have failed as an artist.
As a professional artist we must be able to set higher standards, we must have a better definition of what art is, we must have a vision and hold true to our standards and vision. Our fore fathers that came before us had a vision of art and the beauty it can produce. Without a set of standards and vision like they had I feel that the modern artist will never reach their full potential.